a16z Live

GTM #2: Product-led Marketing

Episode Summary

Hiring a great product marketer, the role of community, building marketing in the early stages, and more. David Ulevitch and Iterable COO Jeff Samuels talk marketing in product-led organizations, with founders Boris Jabes (Census), Deidre Paknad (WorkBoard), and Ian White (ChartHop).

Episode Notes

Inside sales, field sales, product-led, channel sales, marketing, post-sales… On a16z GTM, David Ulevitch talks to builders about what it takes to go to market, and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm.

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