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Boss Talk #10: The Story is the Strategy with Dave McJannet

Episode Summary

HashiCorp CEO Dave McJannet explains his mantra — the story is the strategy — and the repeatable marketing framework he's used to position GitHub, Hortonworks, and now HashiCorp.

Episode Notes

On this episode of Boss Talk:  

• How do the best product marketers see and explain a trend?
• How much is the best marketing truth vs. spin?
• Does the marketing function create the strategy or execute on it?
• What are the core skills and competencies of a great product marketer — and how do you find, or train, product marketers?
• Should you create a category, or try to capture an existing category?
• What is the minimum viable audience ?
• What's the role of open source in getting a minimum viable audience?
• How should an open source company handle DevRel, licensing, and big cloud competitors?

Boss Talk is the Clubhouse show where a16z cofounder Ben Horowitz and Ali Ghodsi, the Founder/CEO of Databricks, discuss CEO stuff, leadership stuff, management stuff... boss stuff. Live every Tuesday 5-6pm on Clubhouse.