4B with Margit #7: Building Brand Communities
In theory, a loyal community of customers is every marketer’s dream, but actually building that community and keeping them on brand is rarely simple or easy. Two entrepreneurs and a community building expert talk with Margit about how they have built successful branded communities.
In this episode:
- Melody McCloskey - CEO of StyleSeat, a booking platform that connects stylists and beauty professionals with clients. Since its founding in 2011, StyleSeat has powered 150 million beauty appointments and generated over $6.5 billion in revenue for beauty professionals. The company has created a loyal community of the country’s leading hair, makeup and nail stylists.
- Camille Ricketts - Head of Marketing at Notion, a popular workspace collaboration and productivity tool that has developed an almost cult-like following of users.
- Eric Lam - Founder of AspireIQ, an influencer marketing and community building platform that works with big brands like Walmart and Marriott as well as with startups to help them identify and activate their most valuable brand advocates, empowering them to share their passion for their favorite brands with the world.
"4B with Margit" is a Clubhouse show for raw and unfiltered advice from comms and marketing experts who have seen it all, as well as insider stories from the builders and pioneers who were in the trenches. Think “Scandal” meets “Halt and Catch Fire.” Catch it live Wednesdays 4-5 PST.
For our upcoming schedule of Clubhouse conversations, visit a16z.com/clubhouse.